154 — Content audience
| Code | Description | History |
|---|---|---|
00
|
Unrestricted
modified
Any audience. Use when there is only a single version of the promotional text or other marketing collateral. Avoid when there are differentiated versions (eg for end customers, for educators, for children) available |
+10 · ✎72 |
01
|
Restricted
Distribution by agreement between the parties to the ONIX exchange (this value is provided to cover applications where ONIX content includes material which is not for general distribution) |
+10 |
02
|
Booktrade
Distributors, bookstores, publisher’s own staff etc |
+10 |
03
|
End customers
modified
Potential purchasers, typically adults, who may or may not also be the audience for the book itself, particularly in the case of children’s books or books for younger teens |
+10 · ✎72 |
04
|
Librarians | +10 |
05
|
Teachers
modified
Including other educators |
+10 · ✎72 |
06
|
Students
modified
Content aimed at learners who are specified in <Audience> (including any relevant <AudienceRange>) |
+10 · ✎72 |
07
|
Press
modified
Press or other (traditional) media |
+10 · ✎72 |
08
|
Shopping comparison service
Where a specially formatted description is required for this audience |
+10 |
09
|
Search engine index
Text not intended for display, but may be used (in addition to any less restricted text) for indexing and search |
+32 |
10
|
Social media
modified
(Including bloggers, vloggers, influencers etc) Where this is distinct from end customers or the Press |
+50 · ✎72 |
11
|
Children
Content aimed at children who are specified in <Audience> (including any relevant <AudienceRange>) |
+72 |
12
|
Teens
Content aimed at teens who are specified in <Audience> (including any relevant <AudienceRange>) |
+72 |